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Brand USA

When you think about visiting the U.S., places like New York City and San Francisco and Orlando obviously come to mind. Ditto for great natural sites such as the Grand Canyon, the beaches of Hawaii and the Rocky Mountains. You could make the argument that American music has had an even bigger impact on the world than any of those cities or destinations. From jazz to blues to rock and roll, and from George and Ira Gershwin to Elvis Presley and Jay Z, American musicians have influenced the world for decades. The Beatles wouldn’t have existed without Elvis or Buddy ... continue reading →

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Glorious deserts and towering redwoods. Quiet canyons and daredevil climbers ascending ridiculous pillars of stone. Fierce grizzlies and adorable prairie dogs. The United States is blessed with perhaps the most diverse geographical variety on the planet. Luckily for them, and for us, they also had the foresight 100 years ago to create a national parks service to preserve these natural wonders forever. Canadians and folks from around the world can visit fantastic parks from Hawaii to California to Maine and beyond. And now, thanks to a new film, Canadians will get a chance this summer to see a remarkable, immersive ... continue reading →

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David Whitaker was hired in May of this year as chief marketing officer for Brand USA, which was set up in 2010 to market the U.S. to the world. He served as head of Tourism Toronto from 2007 until taking the Brand USA job. Prior to his Toronto job the Georgia native spent 17 years with the Greater Miami Convention and Visitors Bureau. I sat down with him this week in Orlando at IPW, the massive, annual U.S. tourism session that attracts thousands of travel, trade and media types to talk business and book U.S. travel. Whitaker was in constant ... continue reading →

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