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Tourism Industry Association of Canada

A new report released today says wine tourism is a growing and important part of Canada’s tourism industry. That’s not really news, but the report from the Canadian Vintners Association (CVA) and the Tourism Industry Association of Canada (TIAC) finds that wine tourism attracts a whopping 3 million visitors a year and drives $1.2 billion in spending a year for the critical national tourism sector. Canadian wine regions are world-class, not only because of the great wine, but also the hospitality, infrastructure and natural beauty, which we believe can be further promoted to would-be international visitors,” said Dan Paszkowski, President ... continue reading →

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We’ve wasted a lot of years in this country as the Canadian government continually slashed at federal tourism budgets. But rather than be churlish about this, I’m going to congratulate Prime Minister Stephen Harper and the Tory government in Ottawa for FINALLY waking up and smelling the visitor numbers. It’s not as much money as tourism folks were asking. The latest releases I saw from the Tourism Industry Association of Canada were talking about $35 million a year from Ottawa for three years. The release they sent out today says Harper has promised $30 million but spread over those same ... continue reading →

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It’s about time. I’ve been arguing for years that Canadian tourism folks are sailing the wrong waters by spending too much time and energy on emerging markets and forgetting the giant next door. Now I’ve got more company. In a press release issued yesterday in advance of next week’s Canadian Tourism Marketing Summit, it was revealed that a survey by HLT Advisory found an incredible 79 per cent of respondents agreed or strongly agreed with a proposal to focus increasingly scarce marketing resources on U.S. residents. Only four per cent of folks disagreed with something called the “Connecting America” initiative, ... continue reading →

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