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Tourism Toronto

Talk about hogging the spotlight. Toronto last year welcomed almost 44 million visitors, spending $8.8 billion – both record numbers. All told, 43.7 million visitors were welcomed to the region last yearn. For the first time, overnight visits in Toronto, which Tourism Toronto folks like to call “Canada’s Downtown,” surpassed the 15 million mark (15.5 million), joined by 28.2 million same-day travellers. Visitors to Toronto spent $8.8 billion – the most economic activity ever generated by the region’s tourism industry. That figure represents $700 million in extra funds over 2016 levels for hotel rooms booked, attractions seen and restaurants experienced. ... continue reading →

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David Whitaker was hired in May of this year as chief marketing officer for Brand USA, which was set up in 2010 to market the U.S. to the world. He served as head of Tourism Toronto from 2007 until taking the Brand USA job. Prior to his Toronto job the Georgia native spent 17 years with the Greater Miami Convention and Visitors Bureau. I sat down with him this week in Orlando at IPW, the massive, annual U.S. tourism session that attracts thousands of travel, trade and media types to talk business and book U.S. travel. Whitaker was in constant ... continue reading →

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