It’s about time. I’ve been arguing for years that Canadian tourism folks are sailing the wrong waters by spending too much time and energy on emerging markets and forgetting the giant next door. Now I’ve got more company. In a press release issued yesterday in advance of next week’s Canadian Tourism Marketing Summit, it was revealed that a survey by HLT Advisory found an incredible 79 per cent of respondents agreed or strongly agreed with a proposal to focus increasingly scarce marketing resources on U.S. residents. Only four per cent of folks disagreed with something called the “Connecting America” initiative, Read more
February 2014
A brilliant, new way to earn free trips faster. A lot faster. The folks at Rocketmiles and Aeroplan are announcing a partnership today that will “help put people on vacation faster.” Rocketmiles is an incredibly smart program where you can earn thousands of points with Aeroplan or other airline reward programs while booking hotels in cities around the world at excellent prices. The Chicago-based company was founded in 2012 and is headed up by American Jay Hoffmann, who used to work with the United Mileage Plus program and at Groupon and other companies. “I’ve seen what works, “ he told Read more
