As the United States reopens its borders to fully vaccinated travellers from overseas, Los Angeles is thrilled to welcome international visitors to start their comeback. The L.A. visitors know and love is back, continuing to push the envelope of creativity and innovation with new adventures to discover with the full range of the visitor experience from museums and restaurants to theme parks and outdoor live events open for business.
A truly global city, L.A. is home to people from more than 140 countries speaking 224 different identified languages. Prior to the disruption to our industry, international markets represented a highly important share of business with nearly 1 in 4 visitors to L.A. coming from overseas. In 2019 alone, the destination welcomed over 7.4 million international visitors who injected $11.6 billion in visitor spending into the local economy.
November 8 marks a crucial milestone in the recovery of L.A.’s tourism industry. Los Angeles Tourism forecasts project a growth in international visitor spending from $3.7 billion in 2021 to $9.7 billion in 2022. This represents a growth of 262% in international visitor spending.
Homes along a canal in the Venice area of Los Angeles, California. JIM BYERS PHOTO
“We have desperately missed our international guests,” said Adam Burke, President & CEO of Los Angeles Tourism. “As one of the world’s most diverse and inclusive destinations where everyone is welcome, L.A. just isn’t the same without them. It’s also impossible to overstate the economic importance of this market segment for our local business community.”
Throughout the pandemic, L.A. has continued to be actively engaged in top international markets. Los Angeles Tourism continues to be the only U.S. Destination Marketing Organization with full-time staff overseas based in Australia, China, India, and the United Kingdom. They also have representatives in Canada.
The destination has also made the health of visitors and residents top priority throughout the pandemic, implementing proactive and preventative safety protocols to mitigate the spread of COVID-19.
Los Angeles has welcomed more than 1,600 new hotel rooms this year alone, along with the stunning Academy Museum of Motion Pictures and countless new restaurants. New and returning visitors will find that LAX has made great strides in its $14.5 billion modernization including the opening of the state-of-the-art West Gates at Tom Bradley International Terminal, a five-level, 15-gate, 750,000-square-foot facility, which will serve both international and domestic flights.
To learn more, visit @discoverla on Twitter, Instagram or Facebook. Visitors are encouraged to #TravelResponsibly and follow all guidance from Los Angeles County Public Health.
