Air Canada is embracing the magic of the season with a new spot that shares a message of togetherness for the first holiday many Canadians will spend together in two years. Just like so many of us that have been apart, feeling like we have been living in a bubble, the video shows a story of two people who are separated by their glass /snow globe. The video marks a return to storytelling for Air Canada, as it finds ways to emotionally connect its brand to Canadians who haven’t been able to travel in nearly two years. This year’s spot Read more
December 2021
A new tourism/travel product called Roamies combines the social hostelling experience with small group adventure travel . Hostels have long been a cornerstone of the tourism eco-system, making travel accessible and affordable, and fostering a sense of community and camaraderie amongst young people keen to explore together. It’s this sense of community and joint passion for innovation that has led Hostelworld and G Adventures to join forces on Roamies, which brings a new style of travel to 18 to 35-year-olds. This new collaboration launches with a collection of 38 tours in 15 countries staying across more than 50 hostels, and sees Read more
I knew something was wrong. But I didn’t expect this. The Centers for Disease Control and Prevention in the U.S. this week moved France and Portugal to level four, the highest risk category on its travel health notices website page. As of Tuesday, the CDC travel site lists France and Portugal in level four, which indicates a “very high” level of COVID-19. The other three levels used by the CDC are “high,” “moderate,” and “low.” The Canadian government travel advisory site has four categories, “avoid all travel, ” “avoid non-essential travel,” “exercise a high degree of caution,” and “exercise normal Read more
The vast majority of Canadians support measures aimed at controlling the Omicron variant of COVID-19, and we’re mostly staying home this holiday season, a new poll reports. A new study from Leger polling and marketing, in conjunction with Canadian Press, also finds that Canadians and Americans think rather differently about COVID-19, at least in some respects. The latest poll, conducted online from Dec. 3 to 5, finds that a whopping 87% of Canadians support the idea of “going back to mandatory testing for all travellers coming into Canada.” For the U.S. the number was 81%. The Canadian government last week Read more
The government of Canada announced new COVID-19 testing rules for most Canadian airports on Tuesday of last week. Six days later, we still don’t know what’s really happening. The Trudeau government announced at the time that all passengers flying into Canada from destinations other than the United States would have to be tested upon arrival. Officials who said they were worried about the Omicron variant, said travellers will have to isolate while they wait for their results, and that those results might take three days. Those tests are in addition to the requirement that anyone flying to Canada show a Read more
