The province of Nova Scotia has announced a $12 million investment in tourism marketing and digital adoption programming to help strengthen Nova Scotia’s tourism industry in 2022 and beyond. The funding includes: — $9.2 million for registered tourist accommodations to implement marketing activities and build demand in 2022 — $1.8 million for regional marketing initiatives aimed at attracting visitors to Nova Scotia and encouraging them to experience different regions of the province — $1 million to help tourism operators and event managers enhance their digital marketing and online presence, including online booking capabilities. “These investments deliver on our government’s commitment Read more
March 2022
One of Canada’s most popular destinations is launching a campaign to lure visitors for this spring and summer. To drive recovery efforts from the impacts of the COVID-19 pandemic, Destination Greater Victoria is investing more than $2.2 million to market Greater Victoria in spring and summer 2022, officials said. This is Destination Greater Victoria’s largest marketing campaign investment ever and is designed to attract leisure visitors to book multi-night stays in the destination as travel restrictions ease. Beginning March 1, 2022, and running to August 20, 2022, Destination Greater Victoria will engage its core expertise by marketing the destination to Read more
West Coast business and tourism/travel leaders are calling on the Trudeau government to eliminate travel and testing restrictions for people coming into Canada. Together with the Canadian Travel and Tourism Roundtable, Vancouver-area business and Indigenous tourism leaders and industry associations, including the Indigenous Tourism Association of Canada, the Tourism Industry Association of British Columbia, and the Vancouver Board of Trade, have come together to urge the federal government to remove unnecessary and non-science-based obstacles to international travel immediately. The Roundtable is calling on the government to remove the pre-departure rapid antigen test for fully vaccinated travellers by April 1, when Read more
Two of Canada’s largest travel companies are proposing a major merger. WestJet and Sunwing announced today that they have reached a definitive agreement under which the WestJet Group of companies will acquire Sunwing Vacations and Sunwing Airlines. “The transaction will bring together two distinctly Canadian travel and tourism success stories to deliver new travel options and greater value for travellers in the rapidly expanding leisure and work-from-anywhere travel markets,” officials said. “The combination will enable both companies to protect and create jobs and rebuild strength in the Canadian travel industry at a critical time.” Robert Kokonis, president of Toronto-based AirTrav, Read more
G Adventures has cancelled all tours in Russia, and will no longer accept Russian nationals residing inside Russia on their trips. In a press release issued this morning, G Adventures founder Bruce Poon Tip said it’s heartbreaking to see the devastation in Ukraine. Below is the release in full. It’s as though we’ve learned nothing in the past 75 years – I would have hoped we had learned from our collective experience. The past two years we have been living through a global pandemic that has caused physical separation for millions around the world. For the first time in our Read more
