Canadians and Western Europeans are the travellers most likely to hit the road in the next 12 months, according to a new survey from Expedia Group.
The study found that 41% of both Canadian and Western Europe residents are very likely to book or have already booked an international trip in the next 12 months. That’s considerably higher than the global average of 30%, and it bodes well for airlines and tour operators selling outbound trael from Canada.
Booking a trip after binging a popular new series will become serious business in 2023. Expedia research confirms that streaming movies and TV shows are becoming more popular as sources of travel inspiration (22%), closing the gap on the most popular source, social media (30%). Furthermore, the small screen is now considered on par with recommendations from friends and family when it comes to travel inspiration.
* In Canada, more than half (60%) of travellers considered visiting a destination that was featured on a show or movie on a streaming platform, and 27% went and booked a trip.
* Top destinations include the UK and New Zealand, with its landscapes featured this year in a major fantasy epic, Paris and New York also ranked highly, as well as the stunning beach resorts of Hawaii.
National parks and outdoor trips ruled the travel world during the pandemic. But Expedia said that, based on traveller demand, most of the destinations seeing the largest increases now are all culture-rich cities where arts and cultural festivities are getting back to full swing.
Check out the Edinburgh Fringe in Scotland, plan a trip to WorldPride in Sydney or drink in the cherry blossoms in Tokyo. In 2023, culture capitals are calling:[1]
* Edinburgh
* Lisbon
* Tokyo
* Dublin
* New York City
* Sydney
* Dubai
* Montréal
* Munich
* Bangkok
Other key findings:
– 74% of Canadians are planning to take a leisure trip in the next 12 months, and 65% of Canadian consumers plan to travel by air in the next 12 months.
– 72% of Canadian travel professionals believe business travel will return to pre-pandemic levels within two years and 77% feel the same about leisure travel.
– 60% of Canadians are worried about inflation impacting their travel plans in the next 12 months
