The tourism folks in The Big Apple have a new idenitity, and a new campaign.
At its annual meeting today (April 4), President and CEO Fred Dixon debuted the new name and brand identity of the city’s official destination marketing organization and convention and visitors bureau for the five boroughs of New York City: New York City Tourism + Conventions. The destination’s new brand system aimed at travelers from around the world includes a new brand strategy and comprehensive visual identity system comprising a new logo, color standards, typography, art direction and graphic elements.
The debut of the new name and brand system was launched in conjunction with a social campaign, #WHATSGOODNYC, harnessing the “opinion power” of the City’s 8.5 million New Yorkers, offering them a chance to share their points of view on “what’s good” and what to experience across the City’s five boroughs. Tapping into travelers’ desire for authentic experiences, the foundation and strength of the new branding comes from its genuine, enthusiastic perspectives shared by a diverse mix of locals, highlighting New York City Tourism + Conventions’ role in amplifying these opinions to help travelers have a richer experience in NYC.
The campaign offers insights, tips, recommended activities and excursions through various channels to engage and encourage visitors and locals to explore all New York City has to offer.
NYC IS BACK, MAYOR SAYS
“With over 56 million visitors to the five boroughs last year, fueling tens of billions of dollars in spending for our local economy New York City is not coming back, it is back,” said New York City Mayor Eric Adams. “New York City Tourism + Conventions’ new branding reflects our city’s energy and spirit and will make sure everyone knows that there’s never been a better time to visit the greatest city in the world.
“I’m a five-borough mayor, and I look forward to seeing visitors all over the Big Apple this year.”
“The introduction of our new name and brand system marks a significant moment for our organization,” said Fred Dixon, President and CEO of New York City Tourism + Conventions. “Our new brand captures the essence of New York City in its entirety: an ever-expansive destination that offers diverse and authentic experiences that enrich the traveler and benefit all New Yorkers.
“This shift strategically positions us to continue leading the City’s nearly $65 billion tourism economy. It makes clear our purpose and mission as the official tourism organization for one of the world’s greatest destinations—our commitment to New York City has never been greater,” Dixon said.
New social media handles @nyctourism and @nyctourismnews will launch across Twitter, Instagram, Facebook and LinkedIn encouraging New Yorkers and travelers alike to engage and share using the hashtag #WhatsGoodNYC.
