Tourism Ireland’s new global campaign – ‘Fill your heart with Ireland’ – is going live in Canada this week.
The campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of our visitors and of locals – and inviting potential holidaymakers to experience those for themselves. It’s an advocacy-led campaign, starring a selection of famous Irish personalities sharing the things about Ireland which fill their hearts and dialling up what differentiates Ireland from other destinations.
The new ads will shine a light on Ireland’s characters and culture, through engaging personal anecdotes told by those who love it best. The first ads of the new campaign feature actresses Sharon Horgan, from Bad Sisters, and Saoirse-Monica Jackson and Jamie-Lee O’Donnell, from the award-winning Netflix sensation Derry Girls.
Tourism Ireland ad.
Sandra Moffatt, Manager, Tourism Ireland, Canada, said: “We are delighted to roll out our new ‘Fill your heart with Ireland’ campaign this week, showcasing what sets Ireland apart from anywhere else in the world – the characters, the coastlines, culture and ‘craic’ to name just a few. It is a hugely competitive international marketplace, but our people and warm Irish welcome are key differentiators, and this campaign puts them front and centre, aiming to position the island of Ireland as a place that fills the heart and restores the spirit.”
The ‘Fill your heart with Ireland’ campaign will run across multiple channels in Canada including print, digital, out-of-home, audio and cinema. The campaign will also run across Tourism Ireland’s social media platforms, including YouTube, Instagram, Twitter, Facebook, Pinterest, and TikTok.
The campaign will deliver over 34 million global impressions in 2023.
