Many destinations are just beginning to get back to pre-pandemic visitor levels. The Palm Beaches left its 2019 numbers in the dust some time ago.
Tourism representatives from The Palm Beaches touched down in Toronto this week for a cocktail meet and greet with advisors, industry officials and the media.
Some 2.8 million visitors came to The Palm Beaches during Q1 of 2023, up 8.5% from last year, said Erick Garnica, Associate Vice President Global Leisure Sales. Canadian numbers were even more dramatic, with 153,000 first quarter visits; up 28% from last year and up 16% from 2019 levels.
Canada is The Palm Beaches’ number one international market in both visitation and spending.
A swimming pool at The Breakers resort in Palm Beach, Florida. JIM BYERS PHOTO
“It’s a very unique, very diverse” destination, Garnica told me, with a strong culinary scene, world-class golf, fabulous shopping and fine museums.
The Palm Beaches also features 76 km’s of coastline, 27 beach parks and 20 craft breweries. Come Christmas time, you can undoubtedly find a shop somewhere on Worth Avenue that also sells a partridge in a pear tree.
For Canadians and others seeking to stretch their dollar, a visit during the summer is a great way to save, with discounted hotels and attractions, including golf.
Here’s a link to a story I wrote about The Palm Beaches earlier this year.
G ADVENTURES NEW CAMPAIGN
G Adventures’ “Bring on the World” campaign.
Part rally cry, part love-letter to real travel, G Adventures’ new brand campaign – Bring on the World – captures the type of travel the community tourism pioneer stands for; unforgettable experiences, deep connections, and a world-changing ethos, while at the same time inspiring travellers to welcome whatever their adventure happens brings their way.
The Bring on the World campaign is live now, and features a new anthem video that champions real travellers; those who want to step outside their comfort zone and learn something new about the world, as well as themselves.
Leading with fun, people-focused imagery that was captured on recent photoshoots in Morocco and Vietnam, a travel agent tool kit has been created that features hundreds of unique marketing assets, including social posts, window decals, and consumer flyers. More assets will be added throughout the year as the campaign develops.
David Green, managing director for Canada, says G Adventures is excited to introduce its ‘Bring on the World’ rally cry to the Canadian market
“Our new campaign is designed to inspire travellers to embrace all aspects of small-group travel, from messy food moments through to beautiful connections made with local communities and fellow travellers along the way. Travel is a privilege and we want to encourage agents and travellers to consciously celebrate all the small but memorable moments that happen during a trip.”
COOL TORONTO FOOD EVENTS AND NEWS
The patio at The Miller Tavern on Yonge St. in North Toronto. JIM BYERS PHOTO
The Miller Tavern on Yonge Street in North Toronto has been given a big facelift, and it’s truly terrific. They had a party on Wednesday night to celebrate and show off the new look, along with some very nice summer cocktails. The interior seems brighter and fresher to me, and the tree-blanketed patio is as inviting as ever. The tavern was established back in 1857 … Truffle Kings held a nice event at the Hazelton Hotel on Wednesday to show off their imported olive oils, balsamic vinegar and truffles. The prices are reasonable, and the products are outstanding. I particularly loved the 15-year aged balsamic, which of course comes from Modena and has no added sugar or other added ingredients. The olive oil comes from Calabria and Abruzzo and is available online … Canada’s Liberty Entertainment Group says it has been awarded the coveted Tre Forchette (“Three Forks”) designation in the 2023 Top Italian Restaurants Awards for its Michelin-starred restaurant, Don Alfonso 1890 Toronto by Gambero Rosso – the most important international multimedia brand in Italian food and wine, and the leading platform for content, training, promotion and consultancy in the Italian wine, travel and food sector. Don Alfonso was the only restaurant named in Toronto; the only other restaurant recognized with three forks in the country was Cioppino, in Vancouver, B.C. I’ve dined at Don Alfonso 1890 a couple of times, and it’s truly spectacular.
