The Hawai‘i Tourism Authority (HTA) has launched new targeted campaigns as part of its global marketing and visitor education efforts. The purpose of these initiatives is to reinvigorate responsible travel demand from key markets around the world to the Hawaiian Islands. “We are being more assertive in our messaging strategy with inspiring campaigns that spotlight Hawai‘i’s people, culture and experiences unlike anywhere else in the world,” said Mufi Hannemann, HTA board chair. “We need to ensure that the Hawaiian Islands stay top-of-mind among travelers amidst the competitive global market, especially as we head into the summer and fall.” “The Read more
April 2024
There’s a new face in charge of promoting tourism for Canada’s biggest city. Destination Toronto today announced the appointment of Andrew Weir as President & CEO, effective May 1. Weir has been an integral member of the leadership team at Destination Toronto for the past 18 years, most recently as Executive Vice President. A proven leader in Toronto’s tourism industry, Weir has served on numerous boards across the industry, including Destination International’s DMAP Board and as Chair of the Tourism Industry Association of Ontario (TIAO) from 2021-2023. “Having conducted a thorough North American search, we are thrilled to announce Read more
In case you’ve been living in a cave, Taylor Swift has a new album out. One of the songs, “Florida,” has a line about a Florida panhandle city called Destin, which is famous for its relaxed vibe and white sand beaches. “Little did you know your home’s really only a town you’re just a guest in, So you work your life away just to pay for a timeshare down in Destin,” Swift sings in the song, which is on her “Tortured Poets Department ” album. Destin Tourism, not being entirely without common sense, is hoping to capitalize on their five Read more
New and enhanced flights to exotic destinations such as Singapore and Stockholm, plus 120 destinations in North America. Air Canada has released its plan for the busy summer travel season, and it features a 30% growth in capacity to the Asia-Pacific region, including flights to Osaka, Seoul and Singapore. There’s also a 25% boost for key leisure destinations in Southern Europe compared to last year, including flights to Stockholm and Madrid. “We continue to see strong demand for southern European destinations, and have increased capacity to countries such as Italy, Greece and especially Spain for this summer,” said Mark Galardo, Read more
Time to look at some interesting lists again. Trip Advisor has a list out of the top 25 beaches in the world, and in the U.S.A. I find these fun to look at, and I will say the world list includes a ton of places I don’t know. Still, I find the trouble with these lists is that Trip Advisor clients tend to go to a lot of the “usual” places, which skews the results. There are some unexpected spots on the world list, including Zanzibar and Indonesia. But Australia only gets one spot in the top 25, and it’s Read more
