It’s the first day of April, and there are a couple of fun stories to talk about.
AIR TRANSAT RENAMES ATLANTIC OCEAN
Air Transat is taking over Sankofa Square in Toronto (CNW Group/Transat A.T. Inc.)
Air Transat announced today that it is officially changing the name of the Atlantic Ocean to the Canadien Ocean. Effective immediately, the new name is featured in onboard announcements across Air Transat’s network. To rally nationwide support, the company is launching a petition to make the rebranding permanent on official governmental documents and maps.
The initiative was celebrated last night on the very first flight over the newly named Canadien Ocean, one of up to 184 crossings Air Transat makes each week. Passengers on board were treated to commemorative certificates, and the first official in-flight announcement, marking the historic moment.
“We’ve been flying the Montréal way for 37 years – bold, full of joie de vivre, and just a little cheeky,” said Xavier Szwengler, Vice President of Marketing and Loyalty at Transat. “As a proudly Canadien airline, we want to celebrate this moment with Canadians at a time when we’re rediscovering and embracing our national identity.”
To mark the occasion, Air Transat is taking over Sankofa Square (formerly Yonge-Dundas Square) in Toronto, unveiling the name change to the broader public.
Travellers can book their next adventure at airtransat.com and fly Canadien over the Canadien Ocean.
PUT YOUR VACATION PIX ON A BILLBOARD: WESTJET INTRODUCES “VACATION FLEX”
WestJet today (APRIL 1, by the way) announced a new, unbelievable program “Vacation Flex” offering guests the chance to share their vacation posts beyond social media.
“When guests go on vacation, one of the things they look forward to most is chronicling their travel experience for friends and family on social media,” said WestJet Director of Marketing, Jennifer Callegaro. “We are excited to offer guests a new, creative way to share their travel stories on billboards and bus stops across Canada, with Vacation Flex.”
This first-of-its-kind program gives WestJet guests the opportunity to see their vacation photos come to life in a new way, with more exposure and opportunities to go viral than ever before.
Everyday Canadians and up-and-coming social media influencers can participate, by selecting “Vacation Flex” at the time of booking on WestJet.com. They can then select from the images they upload to their social media accounts while on vacation, which will then be synced with digital billboards across Canada.
With bold initiatives like Vacation Flex, WestJet continues to demonstrate that they’re Where your story takes off.
To learn more about the Vacation Flex program, visit: westjet.com/vacayflex.
