A new survey finds Ontario residents are eager to explore their own province and other areas of Canada. More than one-half are likely to visit another country, but not too many appear keen on trips to the US.
A survey conducted by Context Research Group on behalf of Destination Ontario found that nearly nine in ten Ontario residents (87%) are likely to take an overnight pleasure trip within the province in the next year. Only a quarter indicated they are likely to travel to the US and less than one-third (29%) said they feel welcome there.
“Several key barriers discourage Ontario residents from travelling outside the province, especially to the US,” the survey said. “Financial concerns are a major factor, with the unfavourable exchange rate and overall cost of travel making U.S. trips less appealing. Additionally, socio-political tensions, including anti-Canadian sentiment and divisive political views, contribute to a perception of being unwelcome, further reducing interest in cross-border travel.”
On the other hand, Ontario residents appear open to welcoming US visitors, despite the heavy political tension between the Canadian and US governments. The survey found 44% of Ontarians express positive sentiments about visitors from south of the border, while 43% are neutral.
While 27% of Ontario residents said they’re somewhat likely or very likely to travel to the States, the survey noted that a US Pulse study in January of this year found that 58% of US Drive/Fly residents are likely to travel to Ontario. And that’s encouraging for our tourism sector, which provides one in ten jobs in Canada.
The Ontario survey found that 45% of residents are very likely or somewhat likely to visit Quebec in the next year, while 33% said that’s the case for Atlantic Canada and 30% for British Columbia. Twenty four per cent said they’re likely to visit Alberta.
Point Pelee National Park in Ontario, on the 42nd parallel. Jim Byers Photo
Ontario residents also are intent on exploring the world, as 52% of those surveyed said they’re somewhat or very likely to visit a country other than Canada or the US in the next year.
According to Ontario residents, travel in the province is rooted in natural beauty, cultural richness, and accessible getaways that balance relaxation and adventure. Residents value the province’s scenic landscapes, outdoor activities, and local charm, complemented by diverse cultural offerings and culinary experiences. Travel within Ontario feels familiar, low-stress, and rejuvenating, offering a mix of peaceful retreats and exciting attractions.
Affordability matters, though views on cost vary—some see Ontario as budget-friendly, while others note traffic and expense as challenges.
(Here’s a link to Apple Books, where you can buy my book, called “Ontario Escapes: 19 Places to Visit Right Now.)
Favourite destinations reflect Ontario’s diversity in experiences.
- Niagara Region is cherished for its natural wonder—Niagara Falls—as well as wineries, family traditions, and a wide range of activities suited to all ages.
- Toronto draws Ontarians with its vibrant city energy, offering concerts, festivals, food, nightlife, and cultural attractions, along with strong emotional ties and nostalgia. (I’ve lived in the city for 44 years and have just begun to scratch the surface.)
- Ottawa offers a blend of national history, museums, festivals, scenic beauty, and culinary scenes like ByWard Market, making it a place of cultural connection and outdoor enjoyment.
- Muskoka is beloved for its lakes, forests, and peaceful nature, alongside deep family traditions. Residents appreciate its balance of tranquility and activities like kayaking, hiking, and skiing, as well as small-town charm in places like Huntsville and Bracebridge. (Don’t miss a ride on the historic Segwun steamship, or the Wenonah II. This summer, you can take a trip on the Wanda III, a former coal-powered ship owned by the Eaton family that has been modified to run on electric power.)
A ride on the Steamship Wenonah II or the historic Segwun is a great way to see Muskoka. Jim Byers Photo
Fifty two per cent of respondents named Niagara as a great getaway spot, followed by 36% for Toronto, 26% for Ottawa and 20% for Muskoka. Following those top four were Kingston (14%), Algonquin Park (11%), Blue Mountains (9%), Prince Edward County (8%), Tobermory (7%) and London, Ontario (6%).
Other top 20 destinations include Collingwood, Wasaga Beach and Stratford. The Lake Erie shoreline didn’t make the top 20, but it’s one of my favourite parts of the province; with good food, lovely beaches, great wines and fun towns like Kingsville and Port Dover.
In spring and summer, residents of Ontario enjoy visiting small towns, scenic drives, hiking, outdoor dining, camping, and swimming, with about two-fifths listing these as favourite warm-weather activities. Fall travel is centred around nature experiences, with over half of Ontarians favouring hiking, leaf-watching, and scenic drives to take in the province’s vibrant fall foliage. While winter is less preferred overall, it still holds appeal for many—around two in five residents seek cozy escapes, holiday markets, and Christmas villages, drawn to the seasonal charm and comfort of Ontario’s festive settings.
NEW TOOR HOTEL DEBUTS IN TORONTO
TOOR Hotel Toronto. (CNW Group/The TOOR Hotel Photo)
Manga Hotel Group is pleased to announce that TOOR Hotel, part of JdV by Hyatt, has officially opened its doors in downtown Toronto.
“This upscale hotel was created by visionary Canadian hotelier Sukhdev Toor and represents the values Canadians are known for globally – hospitality and approachability.”
Located in the heart of Toronto (on Jarvis Street, a block south of Dundas), TOOR Hotel is a striking architectural landmark set out over 33 storeys. The property offers 232 guest rooms and suites designed for style and comfort, with 181 premium residential rental units, and an array of elevated amenities—including destination dining at the Muse Bistro + Bar, valet parking, a 1,500-square-foot fitness centre and yoga studio, a 3,000-square-foot southern terrace on the 14th floor, and an additional 1,000-square-feet of meeting and event space.
“Centrally located in the Garden District in downtown Toronto, TOOR Hotel is the perfect hub to access the financial district, historic sites, green spaces, world-class shopping, dining, arts, and theatre,” officials said. “The hotel serves as the perfect locale for exploring Toronto. Whether browsing vibrant markets or unwinding at Muse Bistro + Bar, guests can enjoy an experience that is bespoke and memorable.”
