It’s about time. I’ve been arguing for years that Canadian tourism folks are sailing the wrong waters by spending too much time and energy on emerging markets and forgetting the giant next door. Now I’ve got more company. In a press release issued yesterday in advance of next week’s Canadian Tourism Marketing Summit, it was revealed that a survey by HLT Advisory found an incredible 79 per cent of respondents agreed or strongly agreed with a proposal to focus increasingly scarce marketing resources on U.S. residents. Only four per cent of folks disagreed with something called the “Connecting America” initiative, Read more

Maybe we’re just too guilty. A fun study by cheapflights.ca finds that Canadians get most stressed on their holidays by the folks at customs and immigration. Asked what causes us to fuss the most when we travel, 27 per cent of Canadians said it was those nice, inquiring folks at immigration and customs. Who, I must say, generally are pretty good. Not all, but most. Still, I tend to agree. Even when I haven’t bought anything other than a travel magazine or a t-shirt I always feel a bit apprehensive approaching that desk and those men and women in uniforms. Read more

Pretty cool report the other day from hotels.com showed that Toronto is now the third most booked international city for U.S. travellers. The report, which analyzed bookings on hotels.com, found that U.S. travel types booked the most rooms in London, followed by Paris. Toronto was number three, moving ahead of Rome. Which is pretty cool. After Rome, in position five, was Vancouver, followed by Tokyo, Hong Kong, Montreal, Barcelona and Niagara Falls. It’s a not a definitive study in that it only takes into account bookings on one website. But it’s encouraging for Toronto and Canadian tourism types, I’d think… Read more

Sex on the Beach is apparently more than just a cocktail for Canadians. A great new study by the folks at Expedia.ca finds that 22 per cent of Canadians surveyed admit to “getting frisky” on the sand while on holidays. Which should put the lie to that stereotype of button-down, buttoned-up Canucks, right? Actually, the provincial breakdown is pretty interesting. A full 28 per cent of Quebeckers say they’ll get down on the beach, while a pretty sizeable 25 per cent of Ontario folks said they do the same. Folks in British Columbia may think they’re all trendy and cutting-edge Read more

DELRAY BEACH, FLORIDA – I had no idea. I’ve driven past Delray Beach a few times on my way from Palm Beach or Orlando to Miami. But I had no clue it was this vibrant and fun and interesting. And I didn’t know how sumptuous the Boca Raton Resort really was. I was just down in Florida for a tourism event called Florida Huddle; a chance to meet with hotel and attraction folks and tourism destination reps at the Palm Beach County Convention Centre. But I did a two-day visit to Delray and Boca Raton prior to the meetings that Read more

BANFF, ALBERTA – It’s one of the great tourist attractions of Canada. And one of the top views in the world. I’ve been up the Sulphur Mountain Gondola in Banff several times. This year was the first time I’d done it in winter. And it was spectacular. I was out in the Rockies on a recent visit and had been hoping to do a helicopter tour near Kananaskis _ a gorgeous part of Alberta – and maybe some snowshoeing high in the mountains. But the winds were fierce and the chopper pilot said it wasn’t safe to fly. I always Read more