The province of Nova Scotia has announced a $12 million investment in tourism marketing and digital adoption programming to help strengthen Nova Scotia’s tourism industry in 2022 and beyond. The funding includes: — $9.2 million for registered tourist accommodations to implement marketing activities and build demand in 2022 — $1.8 million for regional marketing initiatives aimed at attracting visitors to Nova Scotia and encouraging them to experience different regions of the province — $1 million to help tourism operators and event managers enhance their digital marketing and online presence, including online booking capabilities. “These investments deliver on our government’s commitment Read more
Canada
One of Canada’s most popular destinations is launching a campaign to lure visitors for this spring and summer. To drive recovery efforts from the impacts of the COVID-19 pandemic, Destination Greater Victoria is investing more than $2.2 million to market Greater Victoria in spring and summer 2022, officials said. This is Destination Greater Victoria’s largest marketing campaign investment ever and is designed to attract leisure visitors to book multi-night stays in the destination as travel restrictions ease. Beginning March 1, 2022, and running to August 20, 2022, Destination Greater Victoria will engage its core expertise by marketing the destination to Read more
West Coast business and tourism/travel leaders are calling on the Trudeau government to eliminate travel and testing restrictions for people coming into Canada. Together with the Canadian Travel and Tourism Roundtable, Vancouver-area business and Indigenous tourism leaders and industry associations, including the Indigenous Tourism Association of Canada, the Tourism Industry Association of British Columbia, and the Vancouver Board of Trade, have come together to urge the federal government to remove unnecessary and non-science-based obstacles to international travel immediately. The Roundtable is calling on the government to remove the pre-departure rapid antigen test for fully vaccinated travellers by April 1, when Read more
WestJet has a throwback sale listed on their website today. “Our birthday may be over, but the fun hasn’t stopped,” the site says. “Enjoy throwback pricing with our week-long sale. Plus, today only, we’re offering a limited number of Canadian flights for travel by June 24, 2022 with fares inspired by our birth year. “Fares so low, you would think you’re back in 1996. Booyah!” The site shows one-way flights from Calgary to Victoria from $56, from Vancouver to Kelowna from $46, and from Saskatoon to Edmonton for $56. The site says flights must be booked by March 7 at Read more
By Jim Byers Member, Society of American Travel Writers (SATW) Canadian medical and business leaders are asking the Trudeau government to remove pre-departure testing entirely for fully vaccinated travellers. Speaking at an event in Calgary today, members of the Canadian Travel and Tourism Roundtable and other experts called on Ottawa to make the change on or before April 1, when the regulations will be updated. Continued testing targeted at solely the travel sector is both unnecessary and not rooted in science, they said. “While the federal government took a step in the right direction by altering the testing regime around Read more
