Canadian tourism is setting an ambitious goal to move up the tourism ladder. Whether it can be achieved is something nobody will know for several years. Destination Canada on Thursday May 16 launched its new tourism strategy, ‘A World of Opportunity‘ which sets a firm focus on transforming the Canadian tourism sector and catapulting Canada back into the top seven global destinations by 2030. Destination Canada President and CEO, Marsha Walden, and Soraya Martinez Ferrada, Minister of Tourism, officially presented the tourism roadmap designed to increase Canada’s global competitiveness and bring in up to $160 billion in annual revenue by Read more
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A FINE EVENING AT CHELSEA HOTEL TORONTO (AND LES MISERABLES) We had tickets for Les Miserables at Mirvish’s Princess of Wales Theatre on Friday night. The show was ending at 10:30, which is a little late for me. But we had been given a night’s stay at the Chelsea Hotel Toronto, so we were able to grab a quick uber after the show and be at hotel by 10:45. A match made in heaven, you might say. We couldn’t check in until 5 p.m., but we managed a half-hour rest in our lovely 25th floor room (a corner room, 2583). Read more
The smiles say it all. Canada’s not all the way back, but U.S. tourism reps at this year’s IPW conference in Los Angeles are pleased with how Canadians are returning to key states south of the border. Visit California statistics show Canada last year eclipsed pre-pandemic visitation levels, rising from 1.732 million visits in 2019 to 1.799 last year. Canadian visits to Florida last year were at 93% of pre-pandemic levels. Orlando says it attracted 1.256 million Canadians last year, a new, single-year record. For New York City, visitors from Canada were achingly close to 2019 numbers (995,000, compared to Read more
With the summer travel season almost upon us, Canadians are looking to explore some of Canada’s top cities, as well as key spots in the U.S. and Europe. Booking.com polled Canadians from March 28 to April 6, 2024 to find out where they’re interested in going. Here’s what they found. TOP TRENDING WORLD DESTINATIONS The top trending destinations around the world that Canadians are searching on Booking.com from May 17th to 20th are: NEW YORK CITY The number of Canadian travellers looking to travel to NYC over May 24th weekend is up 21% year-over-year. The Big Apple ranked Read more
The Hawai‘i Tourism Authority (HTA) has launched new targeted campaigns as part of its global marketing and visitor education efforts. The purpose of these initiatives is to reinvigorate responsible travel demand from key markets around the world to the Hawaiian Islands. “We are being more assertive in our messaging strategy with inspiring campaigns that spotlight Hawai‘i’s people, culture and experiences unlike anywhere else in the world,” said Mufi Hannemann, HTA board chair. “We need to ensure that the Hawaiian Islands stay top-of-mind among travelers amidst the competitive global market, especially as we head into the summer and fall.” “The Read more
