The U.S. Travel Association says the United States is falling behind in the search for vital foreign visitors. “The total direct spending value of the travel industry in the United States is $1.3 trillion every year, and almost $200 billion of that comes from international visitors,” U.S. Travel Association President and CEO Geoff Freeman said last week at the USTA’s annual IPW event, this year held in Chicago. “Yet over the last decade, America has lost ground in the global travel market. “To reclaim our share, we must deliver a stronger, more seamless experience that meets the expectations of today’s Read more
U.S.A.
The people who run the Global Liveability Index have come out with an exhaustive ranking of world cities. The top ten list is dominated by Europe and Australia, but Canada placed four cities in the top 20, which is nothing to sneeze at. According to Time Out, The Global Liveability Index rated more than 170 world cities based on five major factors. They are stability (such as the threat of conflict or prevalence of petty crime); healthcare (availability of over-the-counter drugs, quality of public healthcare); culture and environment (temperatures, levels of censorship); education (availability and quality of private education) and Read more
Brand USA, the people in charge of marketing the U.S. to the world, have a new campaign called “America the Beautiful.” The announcement, made today at the U.S. Travel Association’s IPW event in Chicago, includes the launch of a new global tourism campaign, America the Beautiful, and the introduction of a dedicated digital hub, AmericaTheBeautiful.com. The campaign aims to showcase the diversity and richness of U.S. destinations and encourage international travel to the United States in 2025 and beyond. Brand USA also outlined key milestones shaping the coming decade — including America250 (celebrating the 250th anniversary of the U.S.), the Read more
Sometimes I wonder about people. I was looking at my Threads social media account yesterday ,where I saw that someone worried about the demonstrations in Los Angeles asked if it was safe to visit Monterey, California. What?? Has this person ever looked at an atlas or a map? Did they bother to look at the map on their phone to see where Monterey is? Folks, it’s a good five-plus hours from L.A. to Monterey, which is a sleepy, tourist town known for its aquarium and lovely waterfront. Of course, it’s safe to visit Monterey. It’s like asking if it’s safe Read more
A coordinated statewide effort to support Maui’s tourism recovery is now underway, with the launch of a $6 million Maui Emergency Marketing Campaign funded by the Hawaiʻi Tourism Authority (HTA). With Maui’s visitor arrivals still 21% below pre-pandemic levels, the initiative addresses critical recovery needs that impact the entire state’s visitor industry ecosystem. By focusing efforts where they are needed most, the campaign will stimulate travel demand as early as this summer and through the end of 2025—supporting local businesses, preserving jobs, and restoring visitor confidence in the state’s most important economic driver. (Some people worry about the cost of Read more
