advertising

The City by the Bay has launched its largest–ever global marketing and advertising campaign, “Always San Francisco,” to promote tourism to the city. The multi–million–dollar campaign, promoted by The San Francisco Travel Association, targets leisure travelers and meeting planners in major domestic markets and key international markets. It is the destination marketing organization’s first campaign to include television advertising. Celebrating the city’s bold, inviting, and playful ethos, the “Always San Francisco” campaign features iconic locations visitors already connect to San Francisco—the Golden Gate Bridge, cable cars, and Lombard Street—and ones that showcase the city’s vibrant neighbourhoods and the diversity of Read more

Tourism Ireland’s new global campaign – ‘Fill your heart with Ireland’ – is going live in Canada this week. The campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of our visitors and of locals – and inviting potential holidaymakers to experience those for themselves. It’s an advocacy-led campaign, starring a selection of famous Irish personalities sharing the things about Ireland which fill their hearts and dialling up what differentiates Ireland from other destinations. The new ads will shine a light on Ireland’s characters and culture, through engaging personal anecdotes told by Read more

One of Canada’s most popular destinations is launching a campaign to lure visitors for this spring and summer. To drive recovery efforts from the impacts of the COVID-19 pandemic, Destination Greater Victoria is investing more than $2.2 million to market Greater Victoria in spring and summer 2022, officials said. This is Destination Greater Victoria’s largest marketing campaign investment ever and is designed to attract leisure visitors to book multi-night stays in the destination as travel restrictions ease. Beginning March 1, 2022, and running to August 20, 2022, Destination Greater Victoria will engage its core expertise by marketing the destination to Read more

So, the Ontario government yesterday announced that travel companies can no longer advertise packages unless they include the full price. No more of those annoying ads that say “A week in Cuba, $400” in bold type and then, under that in fine print, words such as “taxes and fees, $250 extra” or “pillows on your bed and hot water in your shower, $5 per day.” No more of that. It’s not earth-shaking, like the Prime Minister adding a new oil pipeline or admitting that he shouldn’t hold private fundraisers in which he discusses government business with would-be Liberal Party supporters Read more