More Canadians are visiting Australia than ever, and Tourism Australia touched down in Toronto last week to say thank you. Karen Fitzgerald, General Manager, Experiences, Tourism Australia, said the downtown meeting was an opportunity to connect with Canadian travel advisors and to make sure they’re aware of the country’s luxury travel experiences. Fitzgerald took time to introduce agents and Aussie specialists to the Signature Experiences of Australia program, a Tourism Australia initiative with seven marketing collectives that offer unique experiences for the luxury traveller. Together the seven marketing collectives represent 176 operators across Australia and offer more 800 experiences. Australian Read more
Australia Tourism
A lot has been written about over-tourism of late. With the summer travel season just beginning, we’re likely to see more about crowding in popular parts of the world, especially Europe. The latest story on the matter comes from the legendary Cinque Terre in Italy, the five scenic villages that dot the coast east of Genoa. “Our problem isn’t overtourism but overcrowding, and during certain periods of the year,” Fabrizia Pecunia, the mayor of both Manarola and Riomaggiore, said in a story posted in The Guardian. “The main challenge is how to distribute tourism across the area, and we need Read more
Tourism Australia’s unveiled Down Under visitation numbers at the Australia Marketplace North America event in Los Angeles this week. And Canada is kicking some serious rear end. In May 2023, Canadian arrivals in Australia reached 94% of 2019 levels, while the United States was at 75%. For the 12-month period ending in May 2023, Canadian arrivals were at 74% of pre-pandemic levels, while the U.S. was at 66%. Canadian visitor spending has reached 92% of 2019 levels, while the U.S. is at 78%, said Chris Allison, Vice President, The Americas, Tourism Australia. He wouldn’t quite say that Canada is pushing Read more
