A record 28.2 million visitors came to Toronto in 2025, generating a record $9.1 billion in spending. Destination Toronto figures released today (Jan. 28) show overnight visits rose two per cent over last year despite a softening U.S. market. Large entertainment events such as concerts and sporting events like the Toronto Blue Jays helped the city set its new record, officials said. The $9.1 billion in direct spending exceeded the previous year’s record by four per cent, reinforcing tourism’s role as one of the city’s most important export sectors. Toronto is the most visited city in Canada. Domestic visitation remained Read more
Blue Jays
If you’re a Canadian, this is a great time to visit the country’s biggest city and support local tourism. If you’re an American or someone else who’s not lucky enough to be a Canadian, it’s also a great time. The weather is getting warmer, and the low Canadian dollar makes the city a relative bargain. (As of today, March 15, $100 U.S. bucks will get you a tidy $143 Canadian dollars. One hundred Euros will get an even more attractive $156 Canadian dollars.) With that out of the way, here are some great things to see and do in downtown Read more
Inflation worries are causing Canadians to cut back on travel, but Gen Z remains eager to get out there and explore. An Ipsos Reid poll conducted in mid-March for Global News found that 62% of Canadians say they’re scaling back their vacation plans this year. Sixty one per cent of respondents blamed “inflation and the economy” for their travel trimming. A full 24% of those surveyed said they can’t afford a summer vacation, and only 13% said they’ll spend more this year. “Canadians are going to be looking for cheaper alternatives,” said Ipsos VP Sean Simpson. One person interviewed said Read more
It’s hard to predict what 2022 will look like for travellers, but here’s a look at some potentially hot destinations for the year ahead. AUSTRALIA There’s going to be tons of pent-up demand for trips Down Under if the world can get past Omicron, and avoid the next variant. In Queensland, the gateway to the Great Barrier Reef, Dreamtime Dive & Snorkel will allow visitors to learn about conservation efforts and the local ecological system from indigenous guides. The Tasman, Marriott’s first Luxury Collection Property in Australia opened last week (Dec. 15) in Hobart. It’s the first big hotel in Read more
Today’s Future of Travel blog looks at some of the countries that could be hit hardest by a tourism drop. I also have great news for Norwegian Cruise Line, which has received $2 billion US in financing, plus news about Canadian attractions being left behind by government aid programs, hotel cleanliness programs and news from both Royal Caribbean and Silversea cruises. Oh, and baseball, too! COVID-19 And Tourism Impact We all know from the headlines that Italy and Spain had a hard time with COVID-19, and that the UK and the US seem far worse off than Canada. But what Read more
