Dealing with tourism boards is sometimes a funny business for a travel writer. Most of us who’ve been doing this job for years often attend mass meetings where we chat one-on-one with destination marketing organization types, such as Tourism Toronto or Visit Britain. Inevitably, at some point, I ask PR people what’s new. But I’ve discovered – slowly, for the fact is I’m not that bright – that it’s often the wrong question because the person I’m talking to automatically starts focussing on a new hotel or attraction. Which means they ignore the things that people have been visiting their Read more
