The Canadian Automobile Association South Central Ontario (CAA SCO) has launched a new series of emotional videos as part of a campaign designed to thank Canadians for voting the company the most trusted brand in Canada in the fourth annual Gustavson Brand Trust Index. “We really wanted to show our appreciation to Canadians for putting their trust in us and for their incredible loyalty,” said Erin Roux, brand manager, CAA South Central Ontario. “Everything we do is designed to keep members safe and to make their days better and it is so fulfilling to see that mission come to life Read more
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Woe is the Canadian dollar, eh? Hovering below the 70 cent line, and causing many of us who like to vacation in the U.S. no end of worry.The price of oil is seemingly to blame, what with barrels going for an unheard of $30 or so these days. As oil prices have cratered, so has the loonie, sparking all sorts of business headlines about what the government should do. At the risk of repeating an age old mantra of mine, I’m disturbed by the lack of talk about tourism. Oh, sure, there’s the odd story about how our dollar is Read more
