Canada has, on occasion, been laughed at for being a tad on safe and conservative side of the tourism ledger. Given the climate we’re living in and the COVID-19 crisis, “safe” might be the best thing we have going for us, tourism consultant Greg Klassen says. Speaking on Hotelier Magazine’s Checking In podcast with host Rosanna Caira, Klassen said he worked for more than a decade at Destination Canada, selling the country to potential visitors. “We were always fighting this notion of Canada as a safe place,” said Klassen, a partner at Twenty31 consulting in Vancouver. “But people were going Read more
