Destination Canada has unveiled a new campaign, “Canada, naturally.” It’s a nice play on words that emphasizes this country’s truly spectacular natural landscapes. The first look of this long-term campaign came with the launch of the U.S. multi-channel marketing campaign that went live in market May 12. “Rooted in Destination Canada’s 2030 Strategy: A World of Opportunity, Canada, naturally. is a bold step toward strengthening Canada’s global position and generating $160B in annual tourism revenue by 2030,” Destination Canada officials said. “To achieve this goal and build long-lasting demand, Canada needs to be a destination that resonates deeply with target Read more
Canadian tourism
Lists of great travel destinations are always arbitrary. But I still enjoy looking at lists of things like “World’s Best Cities,” or “Most Attractive Miniature Golf Courses.” The latest list to grab my attention is one of the 50 Best Beaches in North America, as compiled by World50Beaches. As always, there are some I quibble with, and some I think were wrongfully omitted. Yet this list is nice in that it points out a number of places I’ve never heard of, including a beauty in western Canada called San Josef Bay, which is on the far northwest tip of Vancouver Read more
The tariff spat between the United States and Canada may be having an effect on cross-border travel. Statistics Canada says the number of Canadians who returned to Canada from the U.S. by car last month was down 23% from February of last year, falling to 1.2 million. The number returning by air was down 2.4% to 1.8 million. “It doesn’t surprise me that we’re seeing a reduction in discretionary travel to the States,” Avery Campbell, the Director of Advocacy and Industry Relations for the Association of Canadian Travel Agencies and Travel Advisors, told me. Given that people usually book their Read more
Oh, Canada. A newly conducted study reveals Canada as the world’s most desired destination for relocation. And it’s not even close. Canada secured the top spot globally with 68.72 searches per 100 million capita, more than double that of second-place Australia (31.05). Talk about a landslide win. Canada outperforms other English-speaking countries like New Zealand and Ireland. The U.S. did not make the top ten. My Baggage conducted a study analyzing global search volume data to determine which countries people worldwide are most interested in relocating to. The study provides insights into current global migration trends and preferences, with Canada emerging Read more
The latest ranking of countries for travel and tourism puts Canada just outside the top 10. The 2024 Travel and Tourism Development Index from the World Economic Forum gives top spot to the United States, followed by Spain and Japan. Canada came in 11th, receiving relatively low scores for tourism infrastructure, openness to travel and tourism, cultural resources and price competitiveness. Destination Canada and the Tourism Industry Association of Canada recently stated that Canada was recently ranked 13th (in 2021), and that they aimed to get the country into the top seven by 2030. The tourism index report states Canada Read more
