Canada has a new, heart-felt tourism slogan. The new slogan, “For Glowing Hearts,” was officially unveiled this week at Destination Canada’s Rendez-vous Canada event in Toronto, an annual tourism extravaganza that brings together thousands of sellers, buyers and media folks to celebrate Canadian tourism – and book new visits to bolster our economy. Destination Canada, the national tourism marketing agency, has tapped into what it means to be Canadian and evolved its brand to inspire even more international travellers to visit Canada. The tagline For Glowing Hearts, which was inspired by the national anthem, and a distinctive heart-shaped logo, rooted Read more
Canadian tourism
Woe is the Canadian dollar, eh? Hovering below the 70 cent line, and causing many of us who like to vacation in the U.S. no end of worry.The price of oil is seemingly to blame, what with barrels going for an unheard of $30 or so these days. As oil prices have cratered, so has the loonie, sparking all sorts of business headlines about what the government should do. At the risk of repeating an age old mantra of mine, I’m disturbed by the lack of talk about tourism. Oh, sure, there’s the odd story about how our dollar is Read more
They were calling it “the lost decade.” Tourism officials gathered in Toronto last week for the annual Canadian Tourism Marketing Summit. And it wasn’t pretty talk. This country is in desperate need of a new tourism strategy. So far, the Harper government in Ottawa seems oblivious. We thought we were perhaps riding high after the Vancouver Olympics in 2010. But the statistics tell a very sad story. In 2002, Canada ranked eighth in the world in international tourist arrivals, with 19.6 million visitors. That was good for number eight in the world. By 2011, the year after the Vancouver Games, Read more
At first I meant it as a bit of a joke. After watching Justine and Chloe (and Maxine) Dufour-Lapointe race in the freestyle skiing event at the Sochi Olympics on Saturday and seeing Justine win gold and Chloe silver, I mentioned on Twitter that the Canadian Tourism Commission should enlist them immediately as ambassadors for travel to Canada. The more I think about it, the more it makes sense. Lest we think these girls were only noticed north of the border, I can tell you that my Dad lives in California and read about the D-L girls and saw them Read more
It’s about time. I’ve been arguing for years that Canadian tourism folks are sailing the wrong waters by spending too much time and energy on emerging markets and forgetting the giant next door. Now I’ve got more company. In a press release issued yesterday in advance of next week’s Canadian Tourism Marketing Summit, it was revealed that a survey by HLT Advisory found an incredible 79 per cent of respondents agreed or strongly agreed with a proposal to focus increasingly scarce marketing resources on U.S. residents. Only four per cent of folks disagreed with something called the “Connecting America” initiative, Read more
