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Choose Chicago

It was at the end of the NBA All-Star Game in Charlotte, North Carolina in 2019. The next year’s game was slated for Chicago, and someone had to take an NBA basketball signed by the legendary Michael Jordan and escort it safely to Chicago. Lisa Nucci, who’s now Chief Marketing Officer for the city of Chicago’s tourism office, Choose Chicago, was Director of Marketing for the Chicago Bulls at the time (she was later Senior Director and Executive Director of Marketing) and was given the task of shepherding the invaluable ball to the Windy City. So, how did she handle Read more

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