Canada has a new, heart-felt tourism slogan. The new slogan, “For Glowing Hearts,” was officially unveiled this week at Destination Canada’s Rendez-vous Canada event in Toronto, an annual tourism extravaganza that brings together thousands of sellers, buyers and media folks to celebrate Canadian tourism – and book new visits to bolster our economy. Destination Canada, the national tourism marketing agency, has tapped into what it means to be Canadian and evolved its brand to inspire even more international travellers to visit Canada. The tagline For Glowing Hearts, which was inspired by the national anthem, and a distinctive heart-shaped logo, rooted Read more
Destination Canada
Canada’s renewed investment in tourism seems to be working. The low Canadian dollar and U.S. politics also might be helping. Figures released today by Destination Canada show that arrivals into Canada last year jumped 11% to our highest level in 14 years. Visits from the U.S. reached 13,899,814; up 10%, while international arrivals jumped a whopping 16 %. In total, Canada attracted 19,979,334 visitors; the second highest amount ever and the highest since 2002. This year could be even better given it’s our 150th birthday, with parties planned coast to coast, and the continuing low dollar. There also are reports Read more
