Tourism in Canada isn’t expected to rebound until late 2025 or early 2026, says the head of Destination Canada. Speaking at the marketing agency’s annual general meeting, held virtually on Thursday, Destination Canada President and CEO Marsha Walden said it will take that long for tourism expenditures to reach 2019 levels. Walden said Destination Canada anticipates total tourism revenues in Canada will reach $78 billion next year. That’s a 51% increase over 2021 but well below the $105 billion Canada raked in for 2019. “At the depth of the crisis almost every segment of our industry came to a complete Read more
destination marketing
There’s some encouraging news from destination marketing groups on the effects of COVID-19. But also some disturbing trends surrounding business travel and sports. I’ve got some thoughts and links to published stories on all three of those topics today on my FUTURE OF TRAVEL blog. First, I’ll offer the encouraging news. A report by my friends at TravelPulse in the U.S. finds that destination marketing folks are feeling more optimistic these days. Reporter Claudette Covey wrote that the fourth wave of a survey conducted by MMGY Travel Intelligence and Destinations International Foundation “found that increasing numbers of destination organizations are Read more
