I’ve often written that tourism slogans and campaigns may not matter much in the end. But I could be wrong, and I like the inclusive feeling of this new one from my own city of Toronto. Tourism Toronto today (June 19) announced it’s launching a new destination marketing campaign called “Let Yourself In.” The campaign comes fresh on the heels of the multicultural Toronto Raptors capturing the NBA championship and capitalizes on the city’s sense of welcome and diversity. The campaign also arrives as Toronto celebrates another record year in visitation, having welcomed 44 million travellers into the city in Read more
