Canadians’ holiday travel budgets are more than double what they were last year, a trend that bodes well for airlines and the tourism industry. IBM’s Holiday Shopping and Travel Report finds that, in response to economic disruption and financial strain, Canadian consumers are rethinking their wish lists, with many diverting their holiday budgets from shopping to travel. This holiday season, Canadians are more concerned about rising costs and inflation (64%) than COVID-19 (56%), and they are recalibrating their celebration plans accordingly. – Compared to last year, Canadians’ holiday travel budgets are up by 131%, significantly higher than the global average Read more
