Europeans are avoiding the U.S. and increasingly looking at trips to Canada, Ontario and Toronto, a new study says. According to a new Europe Pulse Study conducted by Context Research Group (CRG) on behalf of Destination Ontario and Destination Toronto, more than half of leisure travellers from the United Kingdom, Germany and France are considering a trip to Ontario in the next two years. Although some people might think Canada and the U.S. are much the same, the study said Europeans feel Canada is culturally and experientially distinct from the States. The study found that half of the European travellers who were surveyed are considering Read more
Jamaica
Travel associations on both sides of the border have banded together to tackle unprecedented challenges facing the industry in 2025 — starting with the ongoing tariff war between the U.S. and Canada. The newly formed Beyond Borders Tourism Coalition (BBTC) brings together the United States Tour Operators Association and the Canadian Association of Tour Operators as well as the Adventure Travel Trade Association, American Bus Association, Indigenous Tourism Association of Canada, International Inbound Travel Association, National Tour Association and Student & Youth Travel Association. “The travel industry’s interconnected nature demands unified voice and action to tackle shared challenges arising from Read more
The Caribbean tourism industry has shown extraordinary resilience in the wake of Hurricane Beryl, with data revealing a rapid rebound in travel bookings. Despite the initial impact of the storm, which made landfall as a Category 4 hurricane in the Grenadines on July 1, the region has experienced a remarkable turnaround, driven particularly by visits from the U.S., the region’s largest market. Comprehensive air travel data from ForwardKeys, analyzed in collaboration with the Caribbean Hotel and Tourism Association (CHTA), reveals a short-term decline in Caribbean bookings immediately following the storm, followed by a solid recovery. Analysis of air tickets issued Read more
A lot has been written about over-tourism of late. With the summer travel season just beginning, we’re likely to see more about crowding in popular parts of the world, especially Europe. The latest story on the matter comes from the legendary Cinque Terre in Italy, the five scenic villages that dot the coast east of Genoa. “Our problem isn’t overtourism but overcrowding, and during certain periods of the year,” Fabrizia Pecunia, the mayor of both Manarola and Riomaggiore, said in a story posted in The Guardian. “The main challenge is how to distribute tourism across the area, and we need Read more
The latest ranking of countries for travel and tourism puts Canada just outside the top 10. The 2024 Travel and Tourism Development Index from the World Economic Forum gives top spot to the United States, followed by Spain and Japan. Canada came in 11th, receiving relatively low scores for tourism infrastructure, openness to travel and tourism, cultural resources and price competitiveness. Destination Canada and the Tourism Industry Association of Canada recently stated that Canada was recently ranked 13th (in 2021), and that they aimed to get the country into the top seven by 2030. The tourism index report states Canada Read more
