What began as a heartfelt invitation to American travelers has now become an international sensation. The Eastern Townships’ Come Hug It Out tourism campaign, designed to remind visitors from the U.S. that they’re always welcome in this charming Canadian region, has gone viral, racking up millions of views and even catching the attention of Hollywood icon Sharon Stone, former star of Basic Instinct. Launched in late May across the U.S. Northeast, the campaign features a humorous yet touching video of an American traveler being quite literally embraced by the warmth and authenticity of the Townships. It is a simple, powerful Read more
