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loyalty programs

A new, user-friendly website. More ways to earn points. And 40 million points to give away. Aeroplan is celebrating its 40th birthday this year with a 10-day party that involves giveaways and prizes galore. It’s also a time to reflect back on four decades of what has become one of Canada’s top loyalty programs. In a one-on-one chat earlier this week, Scott O’Leary, Air Canada’s Vice President of Loyalty and Product, said Aeroplan had about 4 million members in 2020. Today that number is more than 8.5 million. “Most of that growth is in the last 24 months,” he said. Read more

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Aeroplan, Canada’s leading travel loyalty program, is marking its 40th birthday with a special Aeroplan-niversary celebration and as special guests of honour, Aeroplan’s 8 million+ members are being given a chance to win 1 of 40 prizes of 1 million Aeroplan points each, in addition to enjoying 10 days of exclusive offers to save big and earn more. “Thanks to our members, Aeroplan has become one of the best travel loyalty programs globally. To celebrate this achievement, we’re excited to team up with our premier travel and everyday partners who help our members tap into their full earning and redemption Read more

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Leisure travel is booming in Canada. The loyalty program is going strong. And there are new Marriott hotels coming across the country. I recently sat down with Paul Cahill, the Senior Vice-President for Canada Operations for Marriott International Inc., to talk about Marriott Bonvoy’s portfolio of hotels in Canada. There are currently 275 Marriott properties in Canada, and 90 more are in the pipeline. Cahill said Marriott is especially focused on lifestyle, upper-midscale and extended stay brands. Ninety new hotels is a lot, but Cahill noted that Marriott saw leisure revenue in Canada increase by a remarkable 36% in 2023, Read more

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School spring breaks are a hop and a skip away and travel leader Booking.com has compiled data on where Canadian families and students are planning to go.  A few common destinations that appear to be popular across the country this spring break season are Cancun, Puerto Vallarta and Playa Del Carmen in Mexico, Punta Cana in Dominican Republic, and our own Toronto, Canada.  Tropical beaches are to be expected. A full 43 per cent of Canadian travellers are interested in water-centric vacations in 2024, with three quarters (76%) agree that being close to water instantly makes them feel more relaxed, as reported by Read more

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Happy Anniversary to TD Bank and Aeroplan. The Toronto-Dominion Bank is celebrating a 10-year milestone as the primary credit card issuer for Aeroplan, Canada’s Top Airline Loyalty Program. The first TD Aeroplan credit cards were issued in January 2014, and have provided more than 1 million Canadians with accelerated Aeroplan point-earning potential, Air Canada travel benefits and flexible redemption options ever since: TD Aeroplan credit cardholders have travelled to more than 1,800 destinations worldwide with Air Canada and 45+ partners Aeroplan members earned over 300 billion Aeroplan points on TD Aeroplan credit cards TD Aeroplan credit cardholders have redeemed more Read more

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