The Islands of Tahiti recently launched a new brand campaign that asks: “When did you last Feel Treasured?” inviting travelers to experience Mana and enjoy dazzling white sands, pristine lagoons, and the warmth of the Tahitian people. The Feel Treasured campaign aims to capture the desire of pandemic-weary travelers: the message is that whether you come for adventure, romance, or relaxation, you will discover that the spirit of Mana that flows through the land, sea, culture, and people will make you Feel Treasured. The Islands of Tahiti have relaxed entry requirements, welcoming vaccinated travelers who have taken an antigen or RT-PCR test within 24 hours of departure and Read more
marketing
The province of Nova Scotia has announced a $12 million investment in tourism marketing and digital adoption programming to help strengthen Nova Scotia’s tourism industry in 2022 and beyond. The funding includes: — $9.2 million for registered tourist accommodations to implement marketing activities and build demand in 2022 — $1.8 million for regional marketing initiatives aimed at attracting visitors to Nova Scotia and encouraging them to experience different regions of the province — $1 million to help tourism operators and event managers enhance their digital marketing and online presence, including online booking capabilities. “These investments deliver on our government’s commitment Read more
One of Canada’s most popular destinations is launching a campaign to lure visitors for this spring and summer. To drive recovery efforts from the impacts of the COVID-19 pandemic, Destination Greater Victoria is investing more than $2.2 million to market Greater Victoria in spring and summer 2022, officials said. This is Destination Greater Victoria’s largest marketing campaign investment ever and is designed to attract leisure visitors to book multi-night stays in the destination as travel restrictions ease. Beginning March 1, 2022, and running to August 20, 2022, Destination Greater Victoria will engage its core expertise by marketing the destination to Read more
Tourism in Canada isn’t expected to rebound until late 2025 or early 2026, says the head of Destination Canada. Speaking at the marketing agency’s annual general meeting, held virtually on Thursday, Destination Canada President and CEO Marsha Walden said it will take that long for tourism expenditures to reach 2019 levels. Walden said Destination Canada anticipates total tourism revenues in Canada will reach $78 billion next year. That’s a 51% increase over 2021 but well below the $105 billion Canada raked in for 2019. “At the depth of the crisis almost every segment of our industry came to a complete Read more
David Whitaker was hired in May of this year as chief marketing officer for Brand USA, which was set up in 2010 to market the U.S. to the world. He served as head of Tourism Toronto from 2007 until taking the Brand USA job. Prior to his Toronto job the Georgia native spent 17 years with the Greater Miami Convention and Visitors Bureau. I sat down with him this week in Orlando at IPW, the massive, annual U.S. tourism session that attracts thousands of travel, trade and media types to talk business and book U.S. travel. Whitaker was in constant Read more
