Tourism is rebounding strongly in cities across Canada. But most tourism officials say they’re not quite back to pre-pandemic levels, and that labour shortages could limit their ability to recover as quickly as they’d like. A review of tourism officials in several major Canadian cities, including Vancouver, Montreal and Calgary, finds municipal leaders are generally in a positive mood as Tourism Week in Canada kicks off. “Right now … the occupancy is strong,” said Karen Soyka, Vice President, Strategy & Business Development at Destination Vancouver. “What we have (for figures) is really up to March, and what we’re seeing is Read more
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Switzerland Tourism is launching a consumer and trade promotion campaign in Canada from March 31 to June 30, 2022. One of Canada’s leading travel and tv personalities, Jean-Michel Dufaux, shows Canadians the best experiences in Switzerland. With the Swiss borders having been open to fully vaccinated Canadians for some time, and no testing required to enter the country, the moment is right to talk about booking travel. Pascal Prinz, Director for Switzerland Tourism in Canada, explains: “Fully vaccinated Canadians can travel to Switzerland and immediately enjoy the Swiss Alps, our boutique towns and our four language regions. No tests Read more
The Islands of Tahiti recently launched a new brand campaign that asks: “When did you last Feel Treasured?” inviting travelers to experience Mana and enjoy dazzling white sands, pristine lagoons, and the warmth of the Tahitian people. The Feel Treasured campaign aims to capture the desire of pandemic-weary travelers: the message is that whether you come for adventure, romance, or relaxation, you will discover that the spirit of Mana that flows through the land, sea, culture, and people will make you Feel Treasured. The Islands of Tahiti have relaxed entry requirements, welcoming vaccinated travelers who have taken an antigen or RT-PCR test within 24 hours of departure and Read more
The province of Nova Scotia has announced a $12 million investment in tourism marketing and digital adoption programming to help strengthen Nova Scotia’s tourism industry in 2022 and beyond. The funding includes: — $9.2 million for registered tourist accommodations to implement marketing activities and build demand in 2022 — $1.8 million for regional marketing initiatives aimed at attracting visitors to Nova Scotia and encouraging them to experience different regions of the province — $1 million to help tourism operators and event managers enhance their digital marketing and online presence, including online booking capabilities. “These investments deliver on our government’s commitment Read more
One of Canada’s most popular destinations is launching a campaign to lure visitors for this spring and summer. To drive recovery efforts from the impacts of the COVID-19 pandemic, Destination Greater Victoria is investing more than $2.2 million to market Greater Victoria in spring and summer 2022, officials said. This is Destination Greater Victoria’s largest marketing campaign investment ever and is designed to attract leisure visitors to book multi-night stays in the destination as travel restrictions ease. Beginning March 1, 2022, and running to August 20, 2022, Destination Greater Victoria will engage its core expertise by marketing the destination to Read more
