Here’s a new way for a tourism board to reach a key audience. The Bahamas Ministry of Tourism, Investments & Aviation has solidified a multi-year partnership with the Dallas Cowboys to tap into the U.S. Southwest market. The collaboration aims to reach Dallas Cowboys fans across the United States. As part of this multi-year agreement, The Islands of The Bahamas branding will prominently feature at AT&T Stadium home games in Arlington, Texas, along with TV and radio ads, Bahamian-themed promotions, and on-site activities. Cowboys fans will have the chance to win social media sweepstakes for a home game or an Read more
National Football League
Detroit is the best city to visit for a National Football League game, a new study says. Michigan’s biggest city won the title thanks to the prestige of its stadium and the city’s wide array of game day activities, according to BonusFinder.com. Motor City took the top spot with a score of 81.7 out of 100, thanks to the high number of bars within walking distance, with 129 bars located within a 1-mile radius from the stadium, and the affordability of the Lions’ home stadium. Sharing first place with three other stadiums, Ford Field was among the most affordable stadiums Read more
