The puck is about to drop on another National Hockey League season, and both the NHL and its teams are cashing in. The NHL says it has signed Norwegian Cruise Line to a multiyear sponsorship agreement in the U.S, marking Norwegian’s first tie-up with a professional sports league and the NHL’s first with a cruise line. The deal begins tonight when the league drops the puck on its season in North America following two games in Prague between the New Jersey Devils and Buffalo Sabres over the weekend. Norwegian will be the first NHL sponsor to receive exposure via the Read more
