As someone who has covered Canadian tourism full time for a dozen years now, this is great news. Northwest Territories, which hasn’t been terribly active in seeking visitors over the years, has launched a new campaign based on the theme “NWT Will Change You.” And they’ve hired Punch Canada, a major public relations/marketing firm, to help out. I think it’s terrific, as this an area of Canada just waiting to be explored. I must confess I haven’t been. I’ve talked with their tourism reps before but it never quite seemed to happen. But I’ve always thought it would be a Read more
