The Hawai‘i Tourism Authority (HTA) has launched new targeted campaigns as part of its global marketing and visitor education efforts. The purpose of these initiatives is to reinvigorate responsible travel demand from key markets around the world to the Hawaiian Islands. “We are being more assertive in our messaging strategy with inspiring campaigns that spotlight Hawai‘i’s people, culture and experiences unlike anywhere else in the world,” said Mufi Hannemann, HTA board chair. “We need to ensure that the Hawaiian Islands stay top-of-mind among travelers amidst the competitive global market, especially as we head into the summer and fall.” “The Read more
Oahu
Time to look at some interesting lists again. Trip Advisor has a list out of the top 25 beaches in the world, and in the U.S.A. I find these fun to look at, and I will say the world list includes a ton of places I don’t know. Still, I find the trouble with these lists is that Trip Advisor clients tend to go to a lot of the “usual” places, which skews the results. There are some unexpected spots on the world list, including Zanzibar and Indonesia. But Australia only gets one spot in the top 25, and it’s Read more
If you’ve ever seen the tremendous video of the poor “Zone One” boarding pass guy waiting to get on a plane, you might understand where I’m coming from with this piece. For those who don’t know it or don’t have time right now to watch it via this link, the skit involves a fellow who eagerly bounds to the front of a gate lineup as he’s holding a precious “Zone One” boarding pass. Of course, he waits for First Class, and then Business, and then elite rewards members and kids and folks in wheelchairs and is still standing in line. Read more
The annual Trip Advisor Best Beaches List is out again, and there’s plenty to like. For the world, Trip Advisor users named Baia de Sancho on the idyllic island of Fernando de Noronha in Brazil as the top beach, followed by Eagle Beach in Aruba and Cable Beach in Broome, Western Australia. I haven’t made it to Cable Beach, but I can tell you that beaches in Western Australia are some of the best – and least crowded – in the world. In world voting, Grace Bay in the Turks and Caicos was fifth, Varadero Beach in Cuba ninth and Read more
Kudos to Canada. And a nod to Hawai’i, as well. A study by Berkshire Hathaway Travel Protection has anointed Canada as the safest country on the planet for 2024. Montreal came second in the world for safe cities, beaten only by Honolulu. Berkshire Hathaway nalyzed the responses of 1,702 travelers who were polled between August 24 and September 13, 2023, along with third-party data sources to evaluate concerns such as terrorism, weather emergencies, health measures, and the safety of underrepresented groups. The Berkshire Hathaway rankings also take into account data and information sourced from the U.S. State Department, The Economist, Read more
