David Whitaker was hired in May of this year as chief marketing officer for Brand USA, which was set up in 2010 to market the U.S. to the world. He served as head of Tourism Toronto from 2007 until taking the Brand USA job. Prior to his Toronto job the Georgia native spent 17 years with the Greater Miami Convention and Visitors Bureau. I sat down with him this week in Orlando at IPW, the massive, annual U.S. tourism session that attracts thousands of travel, trade and media types to talk business and book U.S. travel. Whitaker was in constant Read more
