From Taylor Swift and Beyonce to Emily in Paris and White Lotus, Expedia says music and entertainment are driving travel traffic like never before. Expedia Group also says “dupe” travel is becoming big, a trend where travellers look for a lesser-known city or destination that somewhat duplicates the experiences they would have in a more famous location. Expedia Group on 08NOV unveiled Unpack ’24, a comprehensive look at what’s motivating travellers and where they’re going next year. Based on the company’s unmatched first-party travel data, plus a global consumer survey of 20,000 travellers, Unpack ’24 includes eight new travel Read more
Taylor Swift
Comparing search data for three of the major long weekends in Canada – Victoria Day, Canada Day, and Labour Day – Expedia explored which destinations Canadians were most interested in for summer 2023, and which destinations see a shift during the fall months. On the global destination list, Toronto came out on top for all three summer long weekend dates in terms of search interest. Recently, Toronto saw a spike in interest for November 2024 with the announcement of pop-icon Taylor Swift’s long-awaited Canadian tour dates. For the first wave of shows, Expedia reported a 5000% hike in flight searches Read more
