Tourism Australia’s new global campaign, Come and Say G’day, is set to go live in key international tourism markets around the world from tomorrow (Thursday, 20 October 2022) to remind international travellers why There’s Nothing Like Australia. The multichannel Come and Say G’day campaign includes new broadcast advertisements (in 60, 30 and 15 second versions), print and high impact Out of Home (OOH) advertising placements, as well as social, digital, and content marketing initiatives. The campaign activity will be further amplified by partnership activity with airlines, State Tourism Organisations, and key distribution partners globally. Tourism Australia Managing Director, Phillipa Harrison, Read more
Tourism Australia
Airlift between Canada and Australia is back to 97% of pre-pandemic levels, Tourism Australia officials say. Speaking to the website OpenJaw.com at an Australia tourism event in Los Angeles recently, Tourism Australia’s Managing Director, Phillipa Harrison, said Canada “has been a surprising and delightful market for us. It’s quietly growing.” Harrison said Canadians like to explore. “They disperse into the region, which is important for us as a tourism economy. They have the same propensity as Australians to travel.” Tourism Australia data shows that lift between the two countries has been almost fully restored – at 97 per cent of Read more
