Travel associations on both sides of the border have banded together to tackle unprecedented challenges facing the industry in 2025 — starting with the ongoing tariff war between the U.S. and Canada. The newly formed Beyond Borders Tourism Coalition (BBTC) brings together the United States Tour Operators Association and the Canadian Association of Tour Operators as well as the Adventure Travel Trade Association, American Bus Association, Indigenous Tourism Association of Canada, International Inbound Travel Association, National Tour Association and Student & Youth Travel Association. “The travel industry’s interconnected nature demands unified voice and action to tackle shared challenges arising from Read more
