From October 21-23, visitors can head to Yonge-Dundas Square in Toronto to experience a taste of Taiwan’s diverse offerings through a life-sized pop-up activation of a traditional Taiwanese house courtesy of Taiwan Tourism Bureau. This activation comes just weeks after Taiwan officially announced its quarantine lift for international visitors. This activation is a part of a multi-faceted campaign by Taiwan Tourism Bureau to promote the return of travel to Taiwan, and educate the eastern Canadian market on Taiwan’s many offerings. The campaign also features influencer partnerships, digital and out-of-home advertising, and a consumer sweepstake which offers one lucky winner roundtrip Read more
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Today, Vrbo released its first-ever list of best Winter Sun Escapes Canadians can flock to during the cold winter months. Located in 10 sunny locations south of the border, the Winter Sun Escapes include beach and desert destinations. To help inspire sun-seekers find a place to stay, Vrbo selected a show-stopping private vacation home in each locale. Selection criteria included premium amenities, ample space and outstanding reviews, making this collection ideal for family or friends to stay together. “Snowbirding isn’t just for retirees anymore. More flexibility at work allows travellers of all ages to escape the cold and stay in Read more
Today, Expedia released its 2023 Air Travel Hacks Report, providing the latest essential tips to save travelers time and money on flights. Created in partnership with the Airlines Reporting Corporation (ARC) and leveraging insights from its massive air ticket database, the annual report has become an authority for eight years running on air travel trends, revealing data-backed hacks for travelers, including: * Best day of the week to book airfare and catch the lowest prices * The sweet spot for booking airfare * How to minimize the risk of being impacted by delays and cancellations * Cheapest day of the Read more
Tourism Australia’s new global campaign, Come and Say G’day, is set to go live in key international tourism markets around the world from tomorrow (Thursday, 20 October 2022) to remind international travellers why There’s Nothing Like Australia. The multichannel Come and Say G’day campaign includes new broadcast advertisements (in 60, 30 and 15 second versions), print and high impact Out of Home (OOH) advertising placements, as well as social, digital, and content marketing initiatives. The campaign activity will be further amplified by partnership activity with airlines, State Tourism Organisations, and key distribution partners globally. Tourism Australia Managing Director, Phillipa Harrison, Read more
Air Transat and Porter Airlines have launched a new bilateral codeshare. The agreement is now activated between Porter Airlines’ domestic flights to and from Halifax (YHZ) and Toronto City (YTZ), and select Air Transat’s flights to and from Montreal (YUL). “We are delighted that our codeshare agreement with Porter Airlines is taking off. Our respective networks are highly complementary, with Porter serving Toronto and Halifax, and Air Transat serving some 15 countries,” said Michèle Barre, Air Transat’s Vice President, Network, Revenue Management and Pricing. This will provide both our passengers with an expanded, yet seamless experience, and is perfectly in Read more
