The U.S. Travel Association says the United States is falling behind in the search for vital foreign visitors. “The total direct spending value of the travel industry in the United States is $1.3 trillion every year, and almost $200 billion of that comes from international visitors,” U.S. Travel Association President and CEO Geoff Freeman said last week at the USTA’s annual IPW event, this year held in Chicago. “Yet over the last decade, America has lost ground in the global travel market. “To reclaim our share, we must deliver a stronger, more seamless experience that meets the expectations of today’s Read more
