The U.S. Travel Association has released a study that found the United States ranks 17th out of 18 top travel markets in terms of global competitiveness. Decades of underinvestment and a lack of focus and coordination from federal policymakers caused the U.S. to fall behind, while other countries actively apply robust strategies to increase travel and grow economic output, the study suggests. The study gave the U.S. a 47% score, placing 17th out of 18 countries. Only China was worse. Canada ranked fifth in the report with 59%. Finishing on top of the list was the UK (72%), followed by France, Read more
U.S. tourism
According to the latest Longwoods International tracking study of American travelers, 93% of them have trips planned in the next six months, the highest level in three years. A fifth of them have trips planned within a month, a quarter will travel in one to two months and almost a third have travel planned in three to five months. “Inflation, higher interest rates and other economic headwinds are no match for consumer demand for travel,” said Amir Eylon, President and CEO of Longwoods International. “The outlook for spring break travel and summer travel is very positive.” The latest Destination Analysts Read more
I got news of a remarkable study the other day from Resonance Consultancy, which did a report on 121 U.S. cities and ranked them according to their “experiential quality.” It strikes me as a bit of an inexact science, but the idea behind the study is a very good one that involved analyzing consumer comments on various websites to determine not just actual numbers of who goes where but the level of engagement and happiness people feel when they go to a destination. In a press release they sent, Resonance officials said industry folks know about visitor county,, spending and Read more
CHICAGO – This is a town – and a country – that knows how to throw a party. Folks attending the International Pow Wow (U.S. tourism) event here were the recipients Sunday of the kind of treatment usually accosted only to members of the International Olympic Committee. First came a morning reception at the top of the John Hancock Tower/observatory, a 94 th and 95 th floor extravaganza with killer views of this magnificent city on the shores of Lake Michigan. When you’re up here this high, you get a real sense of how wonderful a job they’ve done of Read more
To somewhat borrow a phrase from the band Simple Minds, “Don’t You Forget About Us.” It has often seemed to me that Americans forget about the impact Canadians have on their economy when it comes to tourism and travel. We’re easily their biggest market, but the Americans often get all jazzed and doe-eyed thinking about markets like China and Russia and Brazil and forget about those of us up here in Canada. I understand how that can be. I mean, I’m often critical of Canadian tourism for falling in love with the same countries and getting all exotic and in Read more
