If you thought you saw more tourists than normal in Canada this summer, you’re probably right. Destination Canada, which markets Canada to the world, says Canada’s tourism sector achieved a record-breaking summer in 2025, with May to August revenue reaching nearly $60 billion. That represents a 6% year-over-year increase. The record revenue was driven by a strong base of Canadian travellers who chose to explore our country like never before, with the highest domestic growth coming from Canadians travelling outside of their home province. That means economic benefits were spread across the country. Rising international interest also powered the record summer, Read more
Visiting Canada
Europeans are avoiding the U.S. and increasingly looking at trips to Canada, Ontario and Toronto, a new study says. According to a new Europe Pulse Study conducted by Context Research Group (CRG) on behalf of Destination Ontario and Destination Toronto, more than half of leisure travellers from the United Kingdom, Germany and France are considering a trip to Ontario in the next two years. Although some people might think Canada and the U.S. are much the same, the study said Europeans feel Canada is culturally and experientially distinct from the States. The study found that half of the European travellers who were surveyed are considering Read more
