Europeans are avoiding the U.S. and increasingly looking at trips to Canada, Ontario and Toronto, a new study says. According to a new Europe Pulse Study conducted by Context Research Group (CRG) on behalf of Destination Ontario and Destination Toronto, more than half of leisure travellers from the United Kingdom, Germany and France are considering a trip to Ontario in the next two years. Although some people might think Canada and the U.S. are much the same, the study said Europeans feel Canada is culturally and experientially distinct from the States. The study found that half of the European travellers who were surveyed are considering Read more
visiting Toronto
Thank you, Taylor Thanks in part to Taylor Swift’s concerts in the city last fall, tourists spent $8.8 billion in Toronto last year, the highest level of visitor spending ever recorded in the city. The nine million overnight visitors to Toronto last year are the most since the pandemic, though still 600,000 fewer than the number of visitors welcomed in 2019, according to the year-end report Toronto’s Visitor Economy: 2024 Market Performance Highlights published today by Destination Toronto. “Toronto’s visitor economy is proving once again to be an engine for the city, drawing almost 9 billion dollars of new money Read more
