A coordinated statewide effort to support Maui’s tourism recovery is now underway, with the launch of a $6 million Maui Emergency Marketing Campaign funded by the Hawaiʻi Tourism Authority (HTA). With Maui’s visitor arrivals still 21% below pre-pandemic levels, the initiative addresses critical recovery needs that impact the entire state’s visitor industry ecosystem. By focusing efforts where they are needed most, the campaign will stimulate travel demand as early as this summer and through the end of 2025—supporting local businesses, preserving jobs, and restoring visitor confidence in the state’s most important economic driver. (Some people worry about the cost of Read more
Wailea
I always knew I was ahead of my time. Okay, all joking aside, I was happy to read in Travel + Leisure magazine that a poll of 2,000 U.S. travellers found that Maui is the most romantic place on earth. The magazine said that FunJet Vacations recently released the findings of a poll it conducted with Talker Research looking into the most romantic destinations in the world. After polling 2,000 “general population Americans” to find out their preferred spots for romance, it turned out that Maui led the way, with 34% of respondents naming it the most romantic destination in Read more
It’s been a tough year for tourism on Maui, but positive signs are emerging. Virtuoso, a luxury travel agent network that books exclusive vacations around the world, said its sales for Maui resorts are up 4% for the first six months of the year. For the winter holiday or “festive” season, sales are up a whopping 66%. A network spokesperson on Monday, Aug. 12 said that West Maui/Lahaina bookings are about 7% lower than Wailea, which makes sense given the incredible fire damage to Lahaina in August of last year. “Even with the noticeable impacts on tourism to Maui, we Read more
I was sitting in my back yard in Toronto a little more than a year ago, enjoying a fine summer’s day while I wrote a travel story. Suddenly there was a message from my sister on Facebook messenger. “Such a shame about Lahaina.” Five words that stopped me in my tracks. I hadn’t turned on the news that day and wasn’t aware of the terrible fires that had gutted most of historic Lahaina and killed more than 100 people. I quickly started reading about the devastation, my mind going continually more numb as the minutes advanced. The photos were heartbreaking. Read more
Five inches of rain in Toronto this morning has me thinking that maybe instead of cool-weather vacations, which I mentioned in this space yesterday, it’s time to look at dry-weather destinations. I don’t normally dream of the desert in summer, but maybe it’s time to look at places where you’re vacation is unlikely to require a heavy-duty umbrella and thick, rubber rain boots. With that in mind, here are some great, dry (not in an alcohol availability sense) vacation places you could think of. The Atacama Desert, Chile There was a pretty good rain here a few years ago, but Read more
