Tourism Australia’s new global campaign, Come and Say G’day, is set to go live in key international tourism markets around the world from tomorrow (Thursday, 20 October 2022) to remind international travellers why There’s Nothing Like Australia. The multichannel Come and Say G’day campaign includes new broadcast advertisements (in 60, 30 and 15 second versions), print and high impact Out of Home (OOH) advertising placements, as well as social, digital, and content marketing initiatives. The campaign activity will be further amplified by partnership activity with airlines, State Tourism Organisations, and key distribution partners globally. Tourism Australia Managing Director, Phillipa Harrison, Read more
Western Australia
Western Australia’s unique destinations and experiences are epitomized as “Walking On A Dream” in a new global tourism brand for the state launched this week by Tourism Western Australia. The “Walking On A Dream” campaign invites travelers to visit WA to explore the attributes that make the destination a wondrous, dreamlike place, including its extraordinary landscapes and one-of-a-kind experiences that inspire a sense of unparalleled freedom. Editor’s note: I had a FABULOUS trip to Western Australia in May of this year. Included on my tour was a visit with Josh Koomal, an aboriginal man who runs a tour company called Read more
Airlift between Canada and Australia is back to 97% of pre-pandemic levels, Tourism Australia officials say. Speaking to the website OpenJaw.com at an Australia tourism event in Los Angeles recently, Tourism Australia’s Managing Director, Phillipa Harrison, said Canada “has been a surprising and delightful market for us. It’s quietly growing.” Harrison said Canadians like to explore. “They disperse into the region, which is important for us as a tourism economy. They have the same propensity as Australians to travel.” Tourism Australia data shows that lift between the two countries has been almost fully restored – at 97 per cent of Read more
Whether you’re planning a trip to Australia this year or next, these are some of the top new hotel openings and anticipated hotels launching in 2022 and 2023. Ready to Host Ace Hotel – Sydney, New South Wales Opening just a couple of weeks ago (May 18, 2022), the Ace Hotel Sydney marks Ace’s very first home in the Southern Hemisphere. Nestled in Surry Hills, Ace Hotel Sydney is a sweeping reimagination of a historical location. With 257 incredible guest rooms and a variety of suites, there is a room for every type of holiday. The hotel also offers a Read more
